Hiring a Sun Lakes Realtor to Sell Your Home
Hiring a REALTOR to sell your home is different than hiring a REALTOR to list your home. Realizing the difference and hiring a real estate agent knowledgeable in the market with proven results can save a seller thousands of dollars. This blog will outline common mistakes sellers make and provide a road map to help interview and hire a REALTOR that can get the job done for you!
Common Mistakes Sellers Make
- Hiring a friend or relative just because they are a friend or relative. Chances are if you have done this you likely regret the decision. Just because someone is a friend or a friend of a friend or a relative doesn’t equate to the best person to sell your home. It’s an easy mistake to make. No one wants to hurt someone’s feelings and it can be uncomfortable to explain that other agents do more and are better for you. One of our clients recently told five – yes FIVE – of her friends that she wasn’t going to use any of them because she valued their friendship too much to possibly lose it in a business transaction. Most often you know hiring the friend or relative is a bad idea but it’s the path of least resistance so you do it anyway. And how did that work out for you?
- Due diligence – Your home is often the most expensive asset you own. Yet many homeowners fail to interview Realtors and ask the hard questions that need to be answered. Click here for a list of interview questions to ask a Realtor when listing your home. This is a very important step and will help eliminate some competition and elevate those that you should seriously consider.
- Unpreparedness – you want a real estate agent that is prepared, organized and professional. Take the time before conducting any interviews to gather a list of all the improvements and upgrades you have done to the home. If it is a home you built it will be helpful for the agent to know the builder upgrades to accurately compare with similar homes. When the home is listed and an offer is accepted it will likely be appraised. Having this information up front will help your real estate agent defend your sales price to the appraiser. It will also help a good agent accurately comp your home.
- Buying into the reduced commission pitch – Who doesn’t want the best deal they can get right? If you have a legal issue do you go to the attorney with the least expensive price? If you are sick do you look for a physician offering discounted medical services? Probably not, so why should you list your home with someone because they agree (without much of an argument) to list at a discounted rate? Some agents even advertise the discount. What does a “discount broker” mean? It can only mean one thing and that is discounted service. It is naive and foolish to think an agent can give the same level of professional service when giving up one-third of their commission. Go back to that initial question – do you want an agent who can list your home or one who can sell it? Often the agent offering the discounted commission will price the home too high and consequently it sits on the market longer increasing your carrying costs. What if you chose the agent that could BEST represent you with an accurately priced home and solid marketing plan? Chances are you would pay LESS than the discounted broker who let your home sit for months with price reduction after price reduction.
Hiring the wrong REALTOR can give you a headache!
Resist the urge to hire an unqualified friend or family member. If the agent doesn’t live in or frequently list homes in your area let them know that you are going with someone who specializes in your market. Definitely resist the urge to hire a family member or friend who just got in the business and needs a “favor”. You don’t want to be their training ground. If you want to get your home sold – hire the BEST and most experienced agent in your area.
Conduct your due diligence. If you use the interview questions provided in the link above you will have a road map that will be helpful in selecting a Realtor that can get the job done. Look at the agent’s website and all social media. See how often they post or blog. Look at their listing photos and any videos they have done.
Be prepared with documents, upgrades and improvements you have made to the home.
Finally, resist the urge to hire a discount broker. They all tell you they do the same thing that the full service Realtor does but ask for their marketing plan! Have those interview questions out and when they say that ask them to show you their professional photographs and their professional videos. Ask to see their written marketing plan. Ask them to pull up their website, Facebook, Pinterest, Twitter, You Tube and other social media so that you can see what they post and how often. ASK for at least three references from recent sellers. We often follow that agent when a listing expires and clients express complete frustration and exasperation over the lack of marketing and results.
For more information on how The Kolb Team markets a home for sell see the client review on video below.
To find out what your home is worth fill out the form below and we will be happy to contact you, provide a listing presentation book and take the headache out of listing and selling your home.