4 Simple Reminders When Selling Your Home
If you are ready to sell your Sun Lakes property, there are a few things to be aware of in order to save money, avoid stress and have the best, overall experience. As a local resident and experienced REALTOR®, I’ve seen and heard it all and want to help you through this process.
With this in mind, here are…
4 Things to Avoid When Hiring a REALTOR to Sell Your Sun Lakes Property
1. Discount brokers who advertise or readily offer a discount.
If they can’t negotiate their fee and show their value, how will they negotiate effectively when they get an offer on your house?
Look for a real estate professional who has years of experience negotiating deals successfully.
2. A big, fancy website with just graphics.
While images are nice to look at, does the realtor’s website include articles, newsletters, blogs, links, and other, current content?
If so, they are providing regular and valuable information to potential buyers and the local community. This offers credibility. Plus, the search engines look for this content in order to give a site higher rankings. And these higher rankings mean that your property shows up at the top of searches when potential buyers want a property like yours.
With this in mind, you also want to see if the realtor’s website shows up in online searches.
For example, when you do a Google search for other homes like yours in the area, or particular terms pertinent to your property, does that realtor’s site come up on the results page?
If not, this can be an issue. After all, if a buyer is searching for a home like yours, you want them to easily find your listing online along with the realtor’s information and contact data, too.
3. No social media presence.
Not only are 95% of all buyers using a website to search for a home (Per The National Association of Realtors), but social media is an important of the home-buying process as well. In fact, SocialMediaToday indicates that online influencers will continue to be an important trend in 2018:
“Studies show that 74% of people look to their networks on social media for advice on buying decisions, and 40% of people have bought something based on seeing it being promoted by an influencer on Instagram or Twitter.”
This means that your realtor needs to be active on social media providing regular insights, valuable tips and more on Twitter, Facebook, Pinterest, and others. Plus, they should be taking advantage of Facebook Ads, Google Advertising and more to reach a larger audience.
Targeted buyers actively review this information to get the “inside scoop” from local experts, residents, friends, family members, and business owners in the area.
If your realtor does not have an active and current social media presence where they are sharing information on a daily basis, you will miss out on a large market of potential buyers.
4. No professional video or photo services.
In addition to having great content and a social media presence, realtors today must use professional videos and photos in their sales process.
“People now watch 1 billion hours of YouTube per day,” per TechCrunch. That means there is a lot of competition out there for views, and you only get one chance to make a good first impression.
With professional videos and photos, your realtor can show your property in the best way possible and entice buyers to take a more in-depth look.
Plus, when professional videos are produced and posted correctly, they can take your property listing to the top of the search engines – reaching many more potential buyers worldwide.
5. No knowledge of the local community.
If you really want to get the best price on your Sun Lakes home, and sell at the right time, you need to work with a REALTOR® who has sold properties in the local community for years AND lives in the area, too.
Only a local knows what is going on with neighborhoods, crime, events, gossip, and other information relevant to selling your home. Plus, they know local residents, family and friends with information on potential buyers looking for property in Sun Lakes.
An experienced REALTOR who lives in the community, has valuable information you won’t find anywhere else. And you can use this to your advantage when selling your home.
Enjoy a stress-free, selling experience!
When you are ready to sell your Sun Lakes property, there are a few things to consider when looking for a REALTOR. Avoid discount brokers who can’t negotiate well. Also, big websites with little content that are void of active, social media accounts and professional photos and videos are warning signs.
Instead, look for a local REALTOR® who knows the area well and uses the latest social media, photography and video technology to promote your home online AND in person. This way, you’ll get “insider” information and connections you won’t get anywhere else.
And that’s what you need to beat the competition and get your property sold as quickly and easily as possible!
Are you ready to sell your Sun Lakes home?